Your privacy at Homewise

When you submit a form, send us a WhatsApp message, email or call us:

• Required or optional: Fields marked * (such as your name, phone number and message on enquiry forms) are required. Without them we may not be able to reply or handle your request. Other fields are optional.
• Purpose: To reply to you and to provide the property, leasing, sale and property management services you ask about (see Section 3).
• Who may receive it: Our staff and licensed agents, our service providers, and the other parties to a property deal you ask us to arrange (see Section 5).
• Your rights: You can ask to see (access) and correct your personal data (see Section 10).
• Contact: Data Protection Officer, Homewise Realty Ltd, Room 9B, TEDA Building, 87 Wing Lok Street, Sheung Wan, Hong Kong · [email protected] · +852 2811 2893.

We will only send you marketing if you agree (see Section 4).

Information you give us

Please do not send us your HKID number, bank details or other sensitive data through the website. If a transaction goes ahead, we will ask for what the law requires (for example identity checks for estate agency and anti-money laundering rules) through a separate, secure process.

Information collected automatically

• Technical data such as IP address, browser and device type, pages viewed, and referring site (through hosting logs, security services and analytics).
• Data stored on your own device, such as saved homes, compare list and language choice (see Section 9).

• Reply to enquiries and arrange viewings.
• Match you with suitable properties and provide estate agency and property management services.
• Prepare and carry out property transactions you ask us to handle, and keep proper records.
• Assess job applications.
• Send newsletters and property updates, only if you agree (Section 4).
• Keep the website secure, prevent spam and fraud, and fix problems.
• Understand how the website is used so we can improve it.
• Meet legal and regulatory duties (for example under the Estate Agents Ordinance (Cap. 511) and the Anti-Money Laundering and Counter-Terrorist Financing Ordinance (Cap. 615)), and handle complaints or legal claims.

We will not use your data for a new purpose unrelated to the above without your consent.

We intend to use your name, email address and (if you give it) phone number to send you direct marketing about:

• residential properties for sale or rent in Hong Kong;
• property market news, guides and insights;
• our property-related services (such as leasing, sales and property management) and events.

We may not use your data for this unless you consent. We will ask for your consent separately, for example with an unticked box or a newsletter sign-up form.

• Double opt-in: After you sign up, we email you a confirmation link. You will only receive the newsletter after you click it.
• Opt out any time, free of charge: Use the “unsubscribe” link in any email, or tell us by email, WhatsApp or phone (details in Section 12). We will stop promptly and you will not be charged.
• We do not sell your data, and we do not give it to other companies for their own marketing.

We share personal data only as needed for the purposes above:

• Our staff and licensed agents who handle your request.
• The other side of a property deal you ask us to arrange (for example the landlord, tenant, buyer or seller, or their agents), and related parties such as solicitors, banks or property managers, as needed for that deal.
• Service providers who act for us, such as:

• Authorities and regulators (such as the Estate Agents Authority, the Police or courts) where the law requires or allows it.

We ask our service providers to keep data secure and use it only for the service they provide to us.

Some providers (including Cloudflare, Google, Meta, Mailchimp and our hosting provider) may store or process data outside Hong Kong, for example in the United States, Singapore or Europe. Data protection laws there may differ from Hong Kong’s. We choose established providers and take reasonable steps (such as contract terms and security settings) to protect your data.

• WhatsApp click-to-chat: Clicking a WhatsApp button opens WhatsApp, a Meta service. Your chat is handled under WhatsApp’s own terms and privacy policy. We keep chat content only as needed to serve you.
• Google Maps: Map embeds are loaded from Google. Google may receive your IP address and set cookies.
• Google Translate (language switcher): If you change the language, the page content is sent to Google for translation and a language cookie may be set.
• Nearby places (OpenStreetMap): To show nearby schools, shops and transport, the website looks up the property’s location through OpenStreetMap-based services. Your browser may connect to those services, which can see your IP address. We do not send them your name or contact details.
• Social media links (such as Facebook): These are links only. If you click them, the platform’s own privacy policy applies.

We use Google Analytics, through Google Tag Manager, to understand how visitors use the website (for example pages visited and how long). We also use Google Ads conversion tracking to see whether our ads lead to enquiries. These tools use cookies and similar technology and collect device and usage information. We do not use them to identify you by name.

You can opt out with the Google Analytics Opt-out Browser Add-on, adjust ad settings at Google My Ad Center, or block cookies in your browser.

You can delete or block cookies and clear saved data in your browser settings. Clearing it will remove your saved homes and compare list. Blocking essential cookies may stop some features working.

Under the PDPO you may ask:

• whether we hold your personal data, and for a copy of it (a data access request); and
• for us to correct data that is wrong (a data correction request).

How: Write to our Data Protection Officer (contact details in Section 12). You may use the Privacy Commissioner’s Data Access Request Form (OPS003). We may ask you to prove your identity.

Timing: We will reply within 40 days of receiving your request, as the PDPO requires.

Fees: Correction is free. For a data access request we may charge a fee, which will not be excessive and will only cover our direct and necessary costs of complying. We will tell you the amount before we proceed.

You can also ask us to stop direct marketing at any time (Section 4), or to delete data we no longer need.

Retention. We keep personal data only as long as needed for the purpose it was collected for, then delete it or make it anonymous. As a guide:

• Enquiries with no transaction: up to 24 months after our last contact.
• Transaction and client records: for the period required by law and regulation (for example anti-money laundering records are kept for at least 5 years after the business relationship ends), and for as long as needed to handle any claim.
• Unsuccessful job applications: up to 2 years, unless you agree to a longer period (in line with the PCPD Code of Practice on Human Resource Management).
• Newsletter: until you unsubscribe, after which we keep only a minimal record so that we do not contact you again.
• Server, security and analytics logs: under our providers’ standard retention settings.

Security. We take reasonably practicable steps to protect personal data against unauthorised or accidental access, processing, erasure, loss or use. These include encrypted connections (HTTPS), Cloudflare security protection, access limited to staff who need it, password-protected accounts and keeping software up to date. No online system is completely secure. If a data breach occurs that poses a real risk of harm, we will act promptly to contain it and, where appropriate, notify affected individuals and the Privacy Commissioner.

Our website and services are for adults. We do not knowingly collect personal data from anyone under 18 without a parent’s or guardian’s consent. If you think a child has sent us data, contact us and we will delete it.

We may update this policy from time to time. We will post the new version on this page with a new effective date. If the changes are significant, we will put a notice on the website.

Data Protection Officer, Homewise Realty Ltd (康域置業)
Room 9B, TEDA Building, 87 Wing Lok Street, Sheung Wan, Hong Kong
Email: [email protected]
Phone / WhatsApp: +852 2811 2893
Website: www.homewise.hk

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner for Personal Data, Hong Kong (www.pcpd.org.hk).

康域置業（Homewise Realty Ltd，地產代理公司牌照號碼 C-059614）遵守《個人資料（私隱）條例》（第486章）。

• 收集甚麼： 您透過網站表格、WhatsApp、電郵或電話提供的姓名、電話、電郵、查詢內容、物業資料及求職資料；以及瀏覽網站時的技術資料（例如IP地址、瀏覽器類型）。標有 * 的欄位必須填寫，否則我們可能無法回覆。
• 用途： 回覆查詢、安排睇樓、提供租賃、買賣及物業管理服務、處理交易及遵守法例、處理求職申請、保障網站安全及改善網站。
• 直接促銷： 只會在您同意後，以您的姓名、電郵及電話向您發送住宅物業、市場資訊及物業相關服務的推廣。通訊訂閱採用雙重確認。您可隨時免費透過電郵內的「取消訂閱」連結或聯絡我們拒絕接收。我們不會出售您的資料，亦不會把資料提供給其他公司作其直接促銷用途。
• 轉移： 資料可能交予我們的員工及持牌代理、交易另一方及相關人士、服務供應商（FastComet、Cloudflare、Google、Meta／WhatsApp、Mailchimp）及執法或監管機構。部分供應商可能在香港以外地方處理資料。
• Cookies 及瀏覽器儲存： 「我的收藏」及物業比較只儲存在您自己的裝置上。我們使用 Google Analytics 及廣告成效追蹤。您可在瀏覽器設定中刪除或封鎖 cookies。
• 保留及保安： 只在需要期間保留資料，並採取合理可行的保安措施。
• 查閱及改正： 您可要求查閱及改正您的個人資料。我們會在40日內回覆。改正不收費；查閱資料可能收取不超乎適度的費用，我們會事先通知。
• 兒童： 本網站服務對象為成年人。
• 聯絡： 保障資料主任，香港上環永樂街87號TEDA大廈9B室 · [email protected] · +852 2811 2893 · www.homewise.hk

如中英文版本有任何差異，以英文版本為準。

Prepared with reference to the PDPO (Cap. 486) and these Privacy Commissioner for Personal Data (PCPD) guidance documents (checked 7 October 2026):

• Guidance on Preparing Personal Information Collection Statement and Privacy Policy Statement, July 2013
• Guidance on Direct Marketing, first revision April 2023
• Proper Handling of Data Access Request and Charging of Data Access Request Fee by Data Users, July 2020
• Guidance on Data Breach Handling and Data Breach Notifications, revised June 2023 (summary leaflet August 2023)
• Guidance on Recommended Model Contractual Clauses for Cross-border Transfer of Personal Data, 12 May 2022
• Guidance for Data Users on the Collection and Use of Personal Data through the Internet, April 2014